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Luxury Market Report · October 2026

The Luxury Market in September 2026

Both Houston and The Woodlands landed in Balanced territory in September, and nationally the supply of luxury homes finally grew past last year's level.

The National Picture

September is the first month this year that the luxury market had more single-family homes for sale than it did a year earlier. The increase was tiny, 0.2%, but after months of shrinking supply it marks a real turn. Sales were still up 3.5% over last September, a long way down from the 9.8% gain in July, and the median home sold for $1,310,000 in 32 days. The market is still a Seller's Market at a 21.88% sales ratio, but only just: 21% is the line.

The quarter tells the story more clearly than any one month. From April through June, sales ran 11.2% ahead of last year while inventory sat 4.9% below it, and that gap is what pushed prices up all spring. From July through September, sales were up 5.2% and inventory was only 1.4% short. Owners have noticed that buyers are still out there, and more of them are listing. New listings rose 2% over last year, the third month in a row they've grown. Condos and townhomes went the other way: sales fell 7.6% from a year ago and new listings dropped 3.9%, as owners in that segment weigh association fees, insurance and building costs before deciding to sell.

What it means going forward: demand at the top of the market is real, but it isn't a blank check. Buyers have more to compare, and they're looking harder at the full cost of owning a home, not just the price. Insurance, taxes and upkeep all get scrutiny now, and a home that needs a lot of work has a harder time justifying its number. Sellers who price carefully and present the home well should still do fine. Sellers counting on scarcity alone may find it isn't enough.

Market Type (Single-Family)Seller's Market — 21.88% sales ratio
Median Luxury Sale Price$1,310,000
Median Sale-to-List Ratio98.02%
Median Days on Market32 days
Highest Median Sale PricesWhistler, Telluride, Silicon Valley, Eagle County

Houston & The Woodlands: Both Markets Find Their Balance

Houston's single-family luxury market stayed Balanced in September, with a 17.8% sales ratio and a median of 33 days on market. The median home sold for $905,900, while the median list price on the market was $975,000. That spread, wider than in August, suggests buyers had room to negotiate and that some homes were priced above what the market would pay.

The bigger change was in The Woodlands & Spring, which slipped out of the Seller's Market it held through July and August. The sales ratio fell to 17.8%, matching Houston, and the median home took 49 days to sell, nearly double August's 25. The median sale was $775,000 against a $807,500 median list price.

Houston's attached homes stayed Balanced too, with a 13.7% sales ratio and 35 days on market. The median sale there was $730,000, ahead of the $645,000 median list price, a sign that the condos and townhomes that did sell were the higher-end ones.

The takeaway: for the first time in a while, The Woodlands and Houston are playing by the same rules. If you're selling, the summer cushion is gone in both places. Price it to the market from day one, because buyers are taking their time: a month or more on the market is now typical, not a warning sign. If you're buying, this fall gives you something the last year mostly didn't: time to compare, and room to ask for repairs or concessions.

Houston — Single-Family$906K median sale · 33 days · Balanced Market
Houston — Attached$730K median sale · 35 days · Balanced Market
The Woodlands & Spring — Single-Family$775K median sale · 49 days · Balanced Market

Sales data and luxury benchmark prices sourced from the Institute for Luxury Home Marketing's monthly Luxury Market Report, covering September 2026. Looking for the everyday market instead? See our Houston Market Report.

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